多模态语篇分析视角下旅游外宣语篇对比研究——以广州市与洛杉矶市旅游英语官网为例

A Comparative Study of Tourism Publicity Materials from the Perspective of Multimodal Discourse Theory:A Case Study of Taking the Official Tourism Websites of Guangzhou and Los Angeles

以系统功能语法基础上发展起来的多模态分析框架为理论基础,从视觉符号(图像)角度对比分析了广州市与洛杉矶市旅游英语官网图像的异同和特点,旨在揭示洛杉矶市旅游英语官网如何通过图像来完成表意功能,达到宣传目的。

Based on the Multimodal Discourse Theory which is developed from Halliday＇ s Systemic Functional Grammar, this thesis comparatively analyzes the characters and differences between the tourism publicity materials （pictures） in Guangzhou and Los Angeles tourism websites. The study aims to discover the advantages of Los Angeles tourism websites in using images to contribute to the eonstmetion of discourse meaning.