平台相关市场界定方法再造

Redefining the Relevant Market of Platform Industries

平台经济的商业模式在中国社会经济中的应用日益广泛。平台以其网络外部性、特殊的经营和定价策略以及高市场集中度等特征对传统的竞争法执法和司法规则产生了挑战,传统的相关市场界定方法,无论是替代性分析、SSNIP测试还是CLA测试,在面对"平台"这一特殊结构的商业模式时表现失灵。为了保证平台相关市场界定结论的准确性,从而实现对平台企业行为性质认定的公正性,急需对反垄断执法和司法的基础步骤--传统的相关市场界定方法进行突破和再造,寻求适用于平台经济模式下的相关市场界定方法。

Platform economics is getting more and more popular in China＇ s socioeconomy. The network externality, special pricing strategies and high market concentration structure of platforms are challenging the traditional rules in the enforcement and judiciary of competition law. Classic methods requiring remolding include substitutable analysis, SSNIP test and CLA test cannot work properly in the context of platforms. So to ensure definitive accuracy and industrial behavioral fairness, a redefinition of the relevant market of platform industries is urgently called for.