基于DEMATEL的川藏旅游产业竞争力影响因素研究

Factors influencing tourism industry competitiveness of Sichuan Province and Tibet based on DEMATEL

旅游业作为川藏两省区的支柱产业和优势产业,区域旅游产业竞争力亟待提升。从区域旅游产品、旅游支撑条件以及区域旅游管理三个维度系统分析了川藏旅游产业竞争力的影响因素,并应用DEMATEL方法定量分析了因素间的相互作用,根据量化结果进行因果分类和重要性分析,识别出政策支持力度、市场需求、旅游服务质量与市场秩序以及基础设施能力等因素对川藏旅游产业竞争力起关键性作用,同时针对性提出我国川藏旅游产业竞争力提升的相关对策与建议。

Tourism industry is the pillar industry and superior industry for Sichuan Province and Tibet. In the districts, tourism industry competitiveness should be enhanced quickly. We analyzed influence factors for tourism industry competitiveness of Sichuan Province and Tibet from standpoints of regional tourism products, tourism supporting conditions and regional tourism management systematically, and analyzed quantitatively the interaction between factors on the basis of Decision Making Trial and Evaluation Laboratory. Then the casual classification was made and importance was analyzed according to quantized results. It was pointed that the power of policy support and market demand, tourism service quality and market order, infrastructure capacity and so on are key factors influencing the tourism industry competitiveness of Sichuan Province and Tibet. Results are expected to provide the solutions and suggestions for the improvement of tourism industry competitiveness of Sichuan Province and Tibet.