民国广告教育的四种途径——以国立大学、私立大学、职业学校与海外留学为中心

Four Ways of Advertising Education in China(1911-1949):Based on the National Universities,the Private Universities,the Vocational Schools and the Overseas Studies

民国时期,中国现代意义上的广告教育也正式开始起步。概括说来,民国时期的中国广告教育,是由国立大学、私立大学、职业学校和海外留学共同构建起来的,它们在中国现代广告事业建立和发展的过程中扮演了重要的角色,为业界输送大量具备现代广告学素养的专业人才,成为中国现代广告业发达史上的四股不容忽视的重要推动力量。从整体情形来看,这段时期的广告教育虽然称不上博大精深,但也异彩纷呈,奠定了中国广告教育几种基本形式的雏形,也是今天中国各种类型广告教育的重要源头。

In 1911-1949, China＇s advertising education in the modem sense has officially started. In this period, the advertising education in China was established by the national universities, the private universities, the secondary vocational schools and the overseas studies. They played important roles in the establishment and development of modem advertising education in China.To speak from the overall situation, advertising education in this period was not profound, but still colorful. It laid several basic forms of advertising education in China, and was also an important source of various ways of advertising education in China today.