产业融合视角下体育产业与创意产业融合发展

A Study on the Convergent Development of Sports Industry and Creative Industry from the Perspective of Industrial Convergence

针对当前我国体育产业存在的产业规模不大,结构不尽合理,产品附加值不高等问题,从产业融合的角度研究体育产业与创意产业的融合发展关系,提出体育产业与创意产业具有高关联度的产业基础、共同依赖的文化资源、互补发展的市场需求、飞速发展的技术创新、体验经济时代不断增强的精神需求等融合动力,归纳分析体育产业与创意产业融合效应主要有价值增值效应、产业链延伸效应、创新效应、渗透效应等,总结提炼体育产业与创意产业主要有延伸型、渗透型、重构型等融合模式,为进一步推动体育产业与创意产业融合,建议采取完善推动我国体育创意产业发展的政策体系,构建开放协作创新的体育创意产业体系,进一步打破体育产业与创意产业融合发展的行业壁垒、创新商业模式等措施。

Aiming at present problems facing our country sports industry like the limited scale, the not- reasonable-enough con- struction,and the low added value of its product, this study explores the convergent development of sports industry and creative industry from the perspective of industrial convergence. It proposes that sports industry and creative industry share highly- corre-lated industrial basis,dependent culture resources, complementary market demand, rapid technological innovation and spiritual needs in accordance with the economical development. By inductive analyses, this study concludes that the convergent effects of sports industry and creative industry are the value added effects, effects of extension of industrial chain, renovation effects, and osmotic effect, etc. And it also reveals that convergent models for sports industry and creative industry can be extension, infiltra- tion and reconstruction, etc. In order to promote the convergence of sports industry and creative industry, it is suggested that our country adopts policies to better develop the sports creative industry, constructs an open, cooperative and innovative system for it,further breaks down the trade barriers for the convergent development of sports industry and creative industry, and innovates the business models.