项目化教学在《公共关系学》课程中的实践探索

The Practice Exploration of Project Teaching in the Course of Public Relations

根据公共关系学课堂教学的现状和问题,探讨了项目化教学的基本步骤,并以危机公关案例分析为例,具体阐述了项目化教学如何与公共关系学课程的课堂教学结合起来,进而把实践操作融入理论讲授之中,提高学生的公关技能、协作能力和综合素养。

According to the current situation and problems of classroom teaching of Public Relations, this paper discusses the ba- sic steps of project teaching. And in the analysis of case of public relations crisis, this paper elaborates the application of project teaching into the classroom teaching of the course Public Relations. The combine of theoretical teaching and practical operation can enhance students＇ ability in public relations, practical skills and team awareness.