基于网络文本分析的城市旅游形象感知研究——以合肥市为例

A Study on Urban Tourism Image Perception Based on Web Texts——A Case Study of Hefei

以合肥市为案例地,以劲旅网发布的排名前三的在线旅游网站——携程、去哪儿和蚂蜂窝上所发表的网络游记为研究的原始数据来源,运用扎根理论法,从下往上通过三级编码对影响城市旅游形象感知的因素进行质性分析,研究结果表明,影响城市旅游形象感知的因素有积极和消极两个方面,其中,旅游者对合肥城市旅游形象的积极感知因素主要偏向于旅游的最基本要素,消极感知因素主要与旅游设施相关,旅游者对景区的相关服务和产品的感知度较低。

Taking Hefei as an example and using the travel notes published on the top three online travel websites(according to ctcnn.com)-Ctrip,Where to Go and Honeycomb as the original data sources of the study,the paper,based on grounded theory,makes a qualitative analysis of the influencing factors of urban tourism image perception through a three-level coding from bottom to up.The results show that there are positive and negative factors which affect the image perception of urban tourism.Among them,the tourists' positive perception factors of Hefei's tourism image tend to the basic elements.The negative perception is mainly associated with tourist facilities,tourists having a low degree of perception for related scenic services and products.