基于系统动力学的企业开放式创新社区中用户生成内容管理研究

Research on User-Generated Content Management in Open Innovation Communities for Enterprises based on System Dynamics

[目的/意义]知识经济时代,基于互联网的用户生成内容(UGC)成为企业创新的重要来源。作为新兴的用户创新平台,开放式创新社区(OIC)能为企业提供大量低成本、高质量的UGC。如何有效管理OIC中UGC以推动企业开放式创新的实施,成为OIC研究领域的重要议题。[方法/过程]基于创新价值链视角,结合资源基础观和动态能力观的理论分析,运用系统动力学方法,对企业OIC中UGC管理的开放式创新过程进行系统分析与建模。[结果/结论]发现企业OIC中UGC的管理过程可分为创意的产生、转化和扩散三个阶段,具体包括创意的收集、筛选、吸收、转换、实施与商业化六种关键活动,且企业的感知能力、吸收能力和创新能力分别在三个阶段发挥着重要作用,并进一步构建了企业OIC创新价值链的系统动力学模型,为后续OIC中UGC管理的理论研究与实践应用提供指导。

[ Purpose/Significance ] User-generated content （UGC） based on the Internet becomes an important source of enterprise inno- vation in the era of knowledge economy. As a new platform for user innovation, open innovation community （OIC） can provide a large number of low-cost, high-quality UGC. How to effectively manage UGC in OIC to promote the implementation of open innovation be- comes an important issue in OIC research field. [ Method/Process ] From the perspective of innovation value chain, system dynamics method is used to analyze and model on enterprises＂ open innovation process of UGC management in OIC based on the resource-based view and dynamic capability theory. [ Result/Conclusion] It is found that UGC management process of enterprises through OIC can be di- vided into three stages for ideas＂ generating, transforming and diffusing, including six key activities of ideas＂ collection, screening, absorp- tion, transformation, implementation and commercialization, and the enterprises＇ sensing capability, absorptive capability and innovation ability respectively plays an important role in the three stages. The system dynamics model of enterprises＇ OIC innovation value chain is built further and provide guidance to the follow-up theoretical research and practical application of UGC management in OIC.