产业融合视角下安徽省体育旅游产业发展研究

Research on Sports Tourism Industry in Anhui Province from the Perspective of Industry Convergence

运用文献资料、逻辑分析、访谈、实地调研等研究方法,从产业融合的视角指出体育产业与旅游产业的融合发展是内生要素和外部要素共同作用的结果,在此基础上分析了安徽省体育产业与旅游产业融合发展的现状,得出结论:政策及其引导下的资金运作、技术创新及信息交互为安徽省体育产业和旅游产业的融合发展提供了有力的推力和支力;但旅游与体育人文资源的融合、体育旅游人才的短缺以及体育旅游品牌塑造上还存在诸多不足.最后提出了要合理融合徽文化、积极申办大赛事以及培养人才、塑造品牌的建议,旨在为安徽省体育旅游产业的发展提供一定参考.

By using literature material, logic analysis, interview, field investigations, this paper points out that the convergence development between sports industry and tourism industry is resulted from the interactionof internal and external factors from the perspective of industry convergence, and analyzes the current situation of convergence development between sports industry and tourism industry in Anhui Prov- ince.The conclusions show that policy, special funds, technological innovation and information sharing are helpful to the convergence development of the sports tourism industry in Anhui Province and suggestions such as reasonable integration of the Hui culture,actively hosting major sports events,cultivation of talents and brand building are put foward at the end,which aims to provide some reference for the development of sports tourism industry in Ahui province.