论信息时代商业广告中的逻辑思维与非逻辑思维

Logical Thinking and Non-logical Thinking in Commercial Advertisement in Era of Information

目的对信息时代商业广告中的逻辑性思维与非逻辑思维的运用进行分析。方法以目标消费群体的心理与情感需求为基础,通过人类科学思维方式进行分类研究。结论在广告传播及设计的过程中研究受众群体的习惯思维模式,遵循以人为本原则,有针对性地设计投放商业广告。为未来商业广告的发展指明了道路。在商业广告设计上合理利用逻辑思维与非逻辑思维,可以使未来的商业广告更加人性化,更能被社会接受。

It analyzes the logical thinking and non-logical thinking in commercial advertisement in an era of information. It is based on the psychological and the affective needs of target consumer groups, classified research through human scientific thinking methods. The habitual thinking modes of target audience should be researched in the design and communication of advertisements. The design should follow a people-oriented principle and audience-oriented principle which point out the road for the future development of commercial advertising only interactive combination of the logical thinking and non-logical thinking in commercial design can make it become more humanized and be accepted by the majority in the era of information.