攀枝花城市形象多元文化的符号语构

Symbols Structure of Panzhihua City Image Multi-culture

目的塑造城市形象,传播城市文化。方法从符号语构视角对攀枝花城市形象进行探析,通过城市文脉分析、实践创作和借鉴学习,探索出了"遵循城市文脉的内在关系、切合城市的发展主题与语境、注意城市多元文化的承前启后"等语构方法。结论城市文化是城市的核心与灵魂,城市形象的塑造应充分体现城市的文化底蕴,然而,城市文化通常是以多元化形式存在,并代表着城市不同阶段的发展主题与方向,因此在塑造城市形象时,应按照语构学规则对城市形象多元文化进行符号语构,以塑造能承载更为复杂、完整语义的城市文化形象。

It aims to shape the image of the city and spread the urban culture. From the perspective of symbolic language structure, it explores the Panzhihua city image, through urban context analysis, practice creation and learn. It explores the language structure way such as follow the inner relationship of the urban context, relevant to the development of the city topics and contexts. Pay attention to the continuity of city multicultural. Urban culture is the core and soul of the city, city image shape should be fully embodies the culture of the city. However, urban culture generally exists in the form of diversification, and represent the city theme with different periods of development direction. So, at shaping the city image, multicultural symbols structure of Panzhihua city image is in accordance with the rules of language structure, to shape more complex and complete semantic city cultural image.