创意图形在现代平面设计中的应用

Application of Creative Graphics in the Modern Graphic Design

目的探究创意图形在现代平面设计中的应用方式。方法从创意图形的基本表现形式出发,结合创意图形在表达主题思想、融入附加功能和保持创意领先等方面的应用原则,对其在包装设计、广告设计、封面设计、招贴设计4种平面设计领域的实际应用进行理论联系实例的论述。结论将创意图形应用到平面设计中具有十分重要的现实意义,不仅能够增强平面设计作品的表达效果,而且还能够有效提升附加值,为创意图形技术带来更大的发展空间。

It aims to explore the application of creative graphics in the modern graphic design. Starting from the basic forms of creative graphics, combined with creative graphics to express the theme, with additional features and the principles of maintaining the leading creative use, in the packaging design, advertising design, cover design, poster design, four kinds of practical application in the field of graphic design has carried on the detailed theory with examples. Apply creative graphics to graphic design has very important practical significance, not only can enhance the expressing effect of graphic design work, also can effectively promote value-added, bring creative graphics larger development space.