物流对企业竞争优势的影响

Influence of the Logistics on Enterprise Competitive Advantage

文中在对物流的发展进行论述的基础上,分析了物流与企业竞争战略之间的关系,认为物流管理模式要与企业竞争战略的选择相适应。探讨了物流对企业竞争优势的影响,提出了有效的物流管理能够帮助企业在价值和成本两方面同时取得优势进而使企业获得竞争优势的观点。通过对戴尔模式的分析,了解到戴尔选择的是成本领先战略,它的成功源于直销、"零库存"和与客户联盟这三个方面。这些策略能够得以实施,戴尔的电子商务化物流起到了至关重要的作用。证明了有效的物流管理能够在降低成本的同时,提升服务价值,使企业获得竞争优势。

On the basis of the development of logistics, we analyzed the relationship between logistics and enterprise competitive strategy. And we know that the logistics management should be adapted to the choice of competition strategy. We also discuss the influence of logistics on the competitive advantage of enterprises. And effective logistics management can help enterprises to gain advantages in value and cost. DelFs strategy is the cost leadership strategy. Its success stems from the direct selling,“zero inventory” and the customer alliance. And DelFs e - commerce logistics plays a vital role. We could know that the effective logistics management can reduce the cost and improve the service value, so that enterprises can gain competitive advantage.