生鲜电商物流最后一公里配送研究

Research on Last Mile Distribution of Fresh Product E-commerce

随着计算机网络的发展我国的电子商务得到了迅猛的发展,使生鲜电商有了发展契机,但是"最后一公里"的配送严重制约着其发展。文中介绍了生鲜电商"最后一公里"配送模式现状,指出了面临的挑战,提出了改善策略,为生鲜电商企业提供参考。

With the development of computer network,e-commerce has been rapid development,so that fresh product e-commerce has the opportunity to develop,but the last mile distribution becomes a serious constraint.This paper introduces the present situation of the 'last mile' distribution of fresh electricity supplier,points out the challenges and puts forward some improvement strategies,which can provide reference for fresh product e-commerce.