基于结构方程模型的我国跨境电商物流竞争力研究

Research on Competitiveness of Cross-border E-commerce Logistics in China Based on Structural Equation Model

近年来,随着跨境电商的迅猛发展,跨境电商物流服务需求量急剧增加。顾客多层次服务需求的快速增长,给跨境电商物流的竞争力带来了挑战。运用钻石模型对我国跨境电商物流竞争力进行了分析,通过结构方程模型探索了影响因素作用机理并阐述了提升我国跨境电商物流竞争力的对策。

In recent years,with the rapid development of cross-border electricity providers,cross-border e-commerce logistics services demand increased dramatically.The rapid growth of customer demand for multi-level services has brought challenges to the competitiveness of cross-border e-commerce logistics.This paper analyzes the logistics competitiveness of cross-border e-commerce by using the diamond model,explores the mechanism of influencing factors through structural equation model,and expounds the countermeasures to enhance the competitiveness of cross-border e-commerce logistics.