平面广告语言中语义和句法的互动——以施益为例

The Interaction of Semantics and Syntax in Plane Advertisement Language——Based on the Example of Giving Benefit

平面广告语言中常使用施益的方式吸引消费者。以"施益"这一语义为出发点,语义和句法相互作用构成了施益模式,具体包括施益动词、给予动词和给予结构、致使动词和致使结构以及与施益相关的介词结构。以语言服务观来看,施益模式的构建,为广告策划者提供各类语言成品,为需要者提供了语言服务。

Giving benefit is often used to attract consumers. On the basis of giving benefit, semantics and syntax interact with each other, and constitute the pattern of giving benefit： including verbs of giving benefit, verbs of giving or offering and the structure, also causative verbs and it ＇ s structure and preposition of giving axe covered. From a language service perspective, the construction of pattern, as the result of the semantic of giving benefit, will interact with syntax, thus providing language production to the person who needs.