声音商标显著性之法律探析——以腾讯声音商标驳回复审行政诉讼案为视角

Legal Analysis about Distinct Features of Sound Trademark: In the Perspective of Tencent Case

在声音商标保护的国际环境驱动下,我国于2013年修改《商标法》,明确声音作为一种识别标志可纳入商标法的保护范围。但是在声音商标判定尤其是显著性认定方面缺乏统一的判断标准导致问题不断出现,尤其是近期出现的首例声音商标驳回复审行政诉讼引起广泛关注。而在关注个案之时更应该审视其背后折射出来的原理,笔者正是以此为契机,结合首例声音商标驳回复审行政诉讼案,探析声音商标显著性的认定问题。

Although additional regulations about sound trademark were added in the ＂Trademark law＂ in 2013 for the sake of com- plying with the worldwide tide of sound trademark protection, problems occur constantly due to the uncertain criterion about its distinct features. The first administrative litigation case about sound mark aroused public concern recently. In addition to con- cerning about this individual case, this paper tries to explore the principle implied in this issue and attempts to discuss the prob- lem of identifying the distinct features of sound trademark.