公益旅游产品供给的社会企业路径探析

Exploration on Ways of Social Enterprises to Supply Tourism Products for Public Welfare

公益旅游在过去几年经历了高速发展时期,被越来越多的旅游者接受并成为旅游界时尚的标杆。公益旅游需求市场的急速扩张与旅游供给市场的反应相对滞后之间的矛盾造成供需的失衡,本文通过对公益旅游与社会企业最终目的指向的分析,找到二者之间的利益契合点,探讨有没有可能在商业企业和民间草根组织之外,找到一种把公益、旅游、企业自身生存、解决社会问题有机结合起来的可持续发展路径。

Public welfare tourism developed rapidly during the last years, having been accepted as the model of fashion by more and more tourists in the field of tourism. The contradiction between the sharp increase in the demand of public welfare tourism and the lagging tourism supply market has led to an imbalance between supply and demand. Through an analysis on the ultimate goal of public welfare tourism and that of social enterprises, this paper finds the interest conjunction between them, and discusses the possibility of a way of sustainable development that organically combines public welfare, tourism, enterprises＇ survival and the solving of social problems, without commercial enterprises and grassroots organizations.