新媒体时代的环境传播变化研究

Study on the Change of Environmental Communication in the New Media Era

近年来,中国环境危机频发,中国的环境传播研究随着环保事业的发展而不断成熟并向纵深发展,特别是到了新媒体时代,信息传播特性发生变化,如以个人传播为主导,传统媒体的把关人的作用显著降低,使得新媒体时代的环境传播变得纷繁复杂。参考传播学先驱拉斯韦尔的"5W"模式,以新媒体中环境传播主体、内容、受众为研究对象,探究新媒体时代环境传播的特有的规律和特质成为研究环境传播变化的一个新途径。

In recent years, Chinese environmental crisis has happened for many times. The environmental communication research is developing and becoming mature along with the development of the environmental protection. The characteristics of information spreading change in the new media era so that the doorkeepers of the traditional media are not so useful any more if the communication is conducted individually. This paper takes the subjects, the contents and the audiences of environmental communication of new media as the research objects to explore the laws and characteristics inside the communication by referring to Lasswell＇s ＂5W＂ Mode.