消费者行为分析的国企数字营销策略

Analysis on digital marketing strategy of state-owned enterprises in consumer behavior analysis

面对复杂的消费者需求,我国国有企业发展战略的制定成为当前首要任务,分析消费者的行为成为国有企业制定数字营销策略的重要环节。通过分析消费者行为,国有企业可以制定有针对性的数字营销策略,为推动国有企业的经济发展做出贡献。

In the face of complex consumer demand, the development strategy of state-owned enterprises in China has become the most important task, and the analysis of consumer behavior has become an important link of state-owned enterprises to formulate digital marketing strategy. By analyzing consumer behavior, state-owned enterprises can develop targeted digital marketing strategies to contribute to the economic development of state-owned enterprises.