自媒体时代下传统出版发展面临的挑战与机遇分析

On the Impact of We-Media to the Development of Traditional Publishing

在自媒体快速发展的当下,传统出版遭遇前所未有的机遇和挑战。具体表现为:在自媒体冲击下,传统出版的读者群体逐渐流失,编辑"审核"角色不断弱化,其在信息传播过程中的主体地位发生深刻变革。同时,自媒体时代的到来也为传统出版带来机遇,主要表现在信息资源更为丰富和编辑水平迅速提升两大方面。传统出版在知识生产和传播环境大变革的当下,应找准定位,积极利用自身优势,抓住机遇直面挑战。

At the time when we-media is developing rapidly, traditional publishing encounters unprecedented opportunities and challenges. Firstly, own to the richness of information channels and the change of reading habit, readers of traditional publishing decreases rapidly; the editor＇s role of verification is constantly weakening, and his （or her） dominant role in the process of information transmission is affected. Secondly, the emergence of new media represented by we-media pro- vides traditional publishing with diversified mode and content of production, thus bringing about unprecedented opportuni- ties for development. With the knowledge production and dissemination environment changing currently, it is suggested that traditional publishing should reposition itself, and actively use its own advantages, seize the opportunity to face chal lenges.