黑龙江省会展旅游业发展策略研究

Research On The Development Strategy Of Mice Tourism In Heilongjiang

会展旅游,因其产业的结合性、行业的带动性、消费的集中性、收益的显著性和服务的关联性等优势,已经迅速成为世界各国各地促进经济、发展旅游的新途径。黑龙江省会展旅游业目前正处于全速发展时期,只有利用好其优势和机遇,克服劣势,减轻威胁,才能促进我省会展旅游业健康、快速发展。本文在SWOT矩阵分析的基础上,为黑龙江省会展旅游业的发展提出了相应对策和建议。

Mice tourism, because of its industry combination, industry driven, consumption concentration, yield significant relevance and service advantages, quickly become all over the world, a new way to promote the economic development of tourism. The MICE tourism industry of Heilongjiang province is in the period of full speed devel- opment. Only by taking advantage of the advantages and opportunities, overcoming the disadvantages, and reducing the threat, can we promote the healthy and rapid development of MICE tourism in our province. Based on the anal- ysis of SWOT matrix, this paper puts forward some countermeasures and suggestions for the development of MICE tourism in Heilongiiang province.