中国对越南保险服务贸易竞争力的分析

Analysis on the Competitiveness of Chinese Insurance Service Trade to Vietnam

在研究中国与越南保险服务贸易的发展现状的基础上,以贸易竞争力指数、显性比较优势指数等指标比较了中国与越南的保险服务贸易竞争力,再结合波特的"钻石模型"具体分析了影响中国对越南的保险服务贸易竞争力的因素,最后提出了相应的政策建议。为提高中国对越南保险服务贸易竞争力和影响力,可从以下几个方面着手:加强沟通,奠定互信的合作基础。适应越南的监管体制。树立良好的企业品牌,积极参与越南保险市场的发展。

Based on the present situation of insurance service trade between China and Vietnam, this paper compares the competitiveness of insurance service trade between the two countries via the trade com- petitiveness index and revealed comparative advantage index etc. And then, it combines Potter＇s Diamond Model with an detailed analysis of the factors that influence the competitiveness of China＇s insurance service trade to Vietnam. Finally, this paper puts forward the corresponding policy suggestions. Some measures may be taken to promote the competitiveness and impact of China＇s insurance service trade to Vietnam, such as strengthening the communication, laying a foundation of mutual trust and cooperation, adapting to the Vietnamese supervision mechanism, establishing good corporate brands and getting actively involved in the development of the Vietnamese insurance market.