我国健身产业区域化现状差异研究

Research on Fitness Industry Regionalization Difference in China

本研究以我国健身产业区域化现状差异为研究对象,运用文献资料法、调查法、数据统计法对我国东部、中部、西部地区的健身产业进行调查和实证研究,研究发现三个区域的健身产业现状由东到西依次呈现递减趋势,究其原因主要是由区域的先天条件和综合条件导致。并根据区域现状提出以下四点对策与建议:落实政策导向,均衡产业资源;明确产业定位,实现产业互助;合理规划区域资源,打造地区特色项目;积极宣传,推进文化建设。

Through the methods of documentary, investigation, data statistics, the paper conducts the investigation and empirical research on the fitness industry in eastern, central and western regions. It shows that, from east to west, the current situation of fitness industry presents decline trend in turn because of the regional congenital conditions and general conditions. Four are put forward consequently： to be police - oriented and balance the industrial resources; to position the industry clearly and realize the complementary development in relevant industries; to carry out the reasonable planning of regional resources and build the regional feature project; to promote publicity and culture development.