互联网金融背景下保险的网络营销策略

Internet Marketing Strategy of Insurance Under the Background of Internet Banking

与传统保险营销模式相比,保险网络营销具有经营成本低、客户群体更易拓展、保险业务时空限制少、服务方式与内容得以延伸等特点。在互联网金融模式下,开展保险营销的主要渠道有以搜索引擎为载体的保险营销、以电子邮件为载体的保险营销、以微博为载体的保险营销、以微信为载体的保险营销。提高保险网络营销水平应加大保险网络建设投入、树立以客户中心的网络营销理念、加强网络营销人才培养、整合传统营销与网络营销。

Compared with the traditional insurance marketing mode, the insurance network marketing operation cost is low, the customer group is more easy to expand, the insurance business of space and time limit is less, the service way and the content to be able to extend. Under the mode of Internet banking, the main channels to carry out insurance marketing includes： taking search engine as the carrier of the insurance marketing, taking e-mail as the carrier of the insurance marketing, taking Weibo as the carrier of the insurance marketing, taking Wcchat as the carrier of insurance marketing. Combined with the development trend, we should strengthen insurance network construction investment, set up customer-centered network marketing idea, increase network marketing talents cultivation, integrate traditional marketing and network marketing and so on.