移动互联网对大学生体育行为影响研究——以宁波高校为例

A Study on the Influence of Mobile Internet on PE Behavior of University Students: Exemplified by Universities in Ningbo

文章依据体育行为学、社会学以及传播学理论建立研究模型,并结合宁波7所高校的访谈和问卷调查数据进行分析。研究发现:大学生体育行为从现实空间延伸到虚拟空间并不断交融,呈现新的表现形态;移动互联网实现专门性传播和双向传播,提升了体育信息传播的量和效率;新型体育组织涌现并提高了体育活动参与度;大学生网络体育消费成为常态。最后提出大学体育工作应具有"互联网+"思维和体育与移动互联网衔接的建议。

Based on the interviews and questionnaires models integrating relevant theories of sports behavior, that：The PE behaviors of university students had bee in the 7 universities in Ningbo, this study set up communication and sociology. The findings showed n extending, interacting, gradually from physical world to virtual one;The specially and mutually-oriented transmission of PE information had reinforced its amount and efficiency;Novel organizations of PE were emerging so as to be able to enhance participation in PE;On-line consumption on PE could be characterized by regularization. Finally suggestions were given to proliferate the cognition of ‘internet ＋＇ in the university PE enterprise, and to enhance coherence between PE and mobile internet.