“占中”网络舆情的影响及后“占中”时期引导对策

The Influence of the Network Public Opinions on“Occupy Central”and the Guiding Strategies in the Post“Occupy Central”Period

香港"占中"运动与香港之前的一系列的激进的社会运动相比而言,引起的关注度和影响力都进一步扩大。这与网络和社交媒体的大量运用引爆的网络舆情密切相关,网络舆情不仅对"占中"运动推波助澜,也使特区政府的舆情引导陷入被动局面,而且其影响并未随着"占中"的结束而消失。面对网络舆情带来的负面影响,特区政府在后"占中"时代应当通过加快官方网络社交媒体建设、建立新媒体运行制度、加强与中央政府的沟通和交流等途径,对网络舆情进行有效引导。

Compared with a series of radical social movements in Hong Kong, the ＂ Occupy Central＂ movement has attracted more attention, and created more influences. This is because of the massively use of network and social media, which ignited network public opinions. Network public opinions not only help intensify the movement, but also put the Hong Kong SAR government in the dock. Besides, their influences still remain after the end of the movement. In the post ＂ Occupy Central＂ period, facing the negative effects of network public opinions, the Hong Kong SAR government should speed up the construction of official social media network, establish the operation mechanism for new media, and strengthen the communication and exchange with the mainland government, so as to effectively guide the network public opinions.