社会网络影响个体创业意图的传导机制研究

An Analysis of the Transmission Mechanism from Social Network to Individual Entrepreneurial Intentions

既有学者认为,创业意图源自个体获取创业资源的多寡,也有学者认同,创业者本身的能力和特质直接影响其创业意图的成形。本文尝试将两种观点综合起来,基于社会网络的分析视角,通过架构创业机会识别为中介变量、个体创业自我效能为调节变量的概念模型,研究社会网络对个体创业意图的传导机制。基于174份问卷数据的验证,结果表明,社会网络特征对个体创业意图有明显的正向推进;创业机会识别有中介作用,而且在网络位置对创业意图的影响中表现为完全中介作用;个体创业自我效能感会正向调节创业机会识别的中介作用。研究揭示的传导机理,对创业意图的相关研究有突出的理论启示,同时对于借助社会网络关系的培育强化个体创业意图的实践有重要现实意义。

Some scholars agree that the individual entrepreneurial intention is related to the quantity of entrepreneurial resources while others take it for granted that the ability and the trait of entrepreneur play an important role in the formation of entrepreneurial intention.In order to give an analysis to the mechanism from social network to individually entrepreneurial intention,in this paper,we manage to integrate the two points by constructing a conceptual model including the mediating effect of opportunity recognition and the moderating effect of self-efficacy. Furthermore,this model is verified by hierarchical regression analysis based on the data of 174 questionnaires. The result shows that social network is positive to the individual entrepreneurial intention and entrepreneurial opportunity recognition has a mediating effect to this process and especially a full mediating effect to the relationship between network place and entrepreneurial intention. At the same time,self-efficacy has a positive moderating effect to this intermediary effect. This analysis has an outstanding enlightenment on the relative theory and has something significant on the cultivation practice of entrepreneurial intention.