社交轻阅读——浅析“弹幕阅读”

Social Reading:An Analysis on Bullet Screen Reading

弹幕阅读是基于数字阅读的新型阅读方式,是互联网时代社交轻阅读的新趋势。弹幕注重用户体验,增强了阅读的社交性和娱乐性,实现了读者在参与中阅读。从弹幕阅读的特质出发,分析弹幕阅读的利弊,提出优化弹幕在阅读领域的建议与对策,以便这项新的阅读体验能够更好地融入传统阅读之中。

Bullet Screen reading is a new reading method based on digital reading, is the new trend of social reading during the Internet age. It pays attention to user experience and enhances socializing and entertainment of reading, which make readers read in the participation. This paper starts from the characteristic of bullet screen reading, analyzes its pros and cons, and then puts forward suggestions and countermeasures, in order to make this new reading experience could better integrated into traditional reading.