女大学生网络媒介接触与依赖行为研究——基于重庆市两所高校的调查

Female College Students' Network Media Contact and Dependence Based on the Survey of Two Universities in Chongqing

互联网的发展拓展了用户对网络媒介接触的深度和广度,特别是对大学生群体的影响更为巨大。女大学生作为一个特殊的群体,其网络媒介接触行为有自身的心理和行为特征。本文选取重庆具有代表性的两所高校,通过问卷调查和访谈方法,具体分析女大学生群体的网络媒介接触特点和网络媒介依赖背后的心理焦虑原因。

The development of the Internet has greatly expanded the depth and breadth of the user＇s contact with the network media, especially for college students. As a special group, female college students have their own psychological and behavioral characteristics. Through the questionnaire survey and the interview method, selecting two representative universities in Chongqing, a detailed analysis of the female college students＇ contact characteristics of Internet media and network media de- pendent psychology behind the cause of anxiety are conducted.