电子商务专业学生网上购物与创业欲望调查分析——基于“网店建设”课程改革

Investigation and analysis of e-commerce majors' desire for online shopping and entrepreneurship based on the curriculum reform of Shop Building

在"双创"浪潮中,大力发展职业教育,将创业创新教育融入人才培养体系,具有相当重要的现实意义。文章针对学生网上购物现状及选择购买商品的主要类别进行调查,以掌握学生网络购物趋势,并对学生网上创业的意愿和可能存在的困难进行了解,文章以此为参考,对改革网店建设提出了部分建议,希望取得更好的教学效果。

In the wave of ＂double creation＂, it has an important practical significance to develop vocational education and integrate entrepreneurial innovation education into the personnel training system. In this paper, we will investigate the current situation of students＇ online shopping and the main categories of goods, so as to grasp the trend of students＇ online shopping, and understand the willingness and possible difficulties of students to start their own business. As a reference, this paper puts forward some suggestions in hope of achieving better teaching results.