老年人社区公共文化消费影响因素研究——以武汉市为例

A Study of Influencing Factors in Relation to Public Culture Consumption in Communities for Senior Citizens:Taking Wuhan as an Example

社区公共文化产品和服务是保障老年人文化权利的最基本消费品。以武汉市为例的研究发现,老年人对社区公共文化的认知程度、公共文化营销和老年人自身的个性特质是影响其社区公共文化消费的主要因素。从这些因素入手,采取相应措施可以促进老年人的社区公共文化消费。

The community public culture products and services are the most basic consumption which protects the culture rights of the elderly people. Research in wuhan city found that the elderly people＇ s cognition of community public culture, public culture marketing and the elderly＇ s own personality traits were the main factors that affected the community public culture consumption. Hence corresponding measures can be taken to promote the elderly people＇ s consumption of community public culture.