跨文化传播语境下中国电视英语节目的现状与发展趋势

The Present Situation and Development Trend of China's English TV Program in the Context of Intercultural Communication

"地球村"概念在人们的意识中越来越强,英语作为一种世界通用的语言,在人们生活中的地位也显得更加重要。跨文化传播已经成为一种常态形式存在于生活当中。在这样的发展形势下,跨文化传播语境下的电视英语节目得到了较大的发展。因此,电视已经成为跨文化传播与中国文化软实力展示的一个重要手段。

Nowadays, people are more and more aware of the concept of＂GIobal village＂. Englisfi as a kind of the language of the world, has the more important position in people＇s life. Cross-cultural communication has become a normal form existing in our life. In the develop situation, TV English programs has got great development in the context of development of intercultural communication. Therefore, TV has become an important means of the intercultural communication and cultural soft power in China.