基于互动体验的电视视觉语言研究——以增强现实技术原理为例

Study on Interactive Experiential TV Visual Language:Taking the AR Principle as an Example

近年来,随着移动互联网的深度渗透,线上的人口红利正逐步缩减,增强现实技术的迅速发展让大众看到了新一代流量和场景入口。多媒体互动项目的迅速兴起,使数字科技与艺术设计的融合逐渐形成一种新趋势。这二者之间的完美结合不仅带来了无限可能,为电视节目制作提供了文化延伸以及重新思考创作的机会。在介绍增强现实技术原理的基础上,对其发展现状和应用范围进行了初步探讨。同时,列举了当前电视媒体中利用此项技术原理的实际案例,继而分析了该技术基于视听互动体验的内在规律,强调其对于丰富电视视觉语言的重要性,最后从宏观角度上预测了今后的发展动态与趋势,倡议电视节目以"三方互动"的传播方式来突破原有的时空限制。

Abstract： In recent years, with the popularization of the interact, online demographic dividend has been gradually reduced. People can see a new generation of data and scene because of the rapid development of augmented reality. The multimedia interaction is developing by leaps and bounds. R is shown that the integration of digital technology and art design has become a new trend. It provides endless possibilities with the combination of the two things, but also culture extension and chances or rethinking and recreating. Based on it, this paper introduces the principle of augmented reality in details, and it discusses the present status. At the same time, cases of current domestic television programs designing are analyzed. It emphasizes the importance of enriching the television program. In the end, it analyses the predictions of its developments and trends in macro view, the article advocates a kind of ＂ripartite intaractiong which can break the limitation of space-time.