清末民初改良年画与中国现代海报关系初探

On the Relationship between the New Year paintings and Modern Chinese Posters in the early 1990s

年画与海报看似毫不相关,其实两者有着十分相近的特征。中国海报是在中国传统年画的形式基础上悄然萌芽的。随着时代的变迁,在清末民初的启蒙运动中,年画发生了功能上、技术上的转变,体现这些转变的年画被称为改良年画。而后民国政府采用改良年画作为宣传利器,使得改良年画具备了海报的三方生产关系,并采用石版印刷大规模复制生产技术,用于广泛传播。至此,改良年画具备了政府公益海报的内涵。

Abstract： New Year paintings and posters may seem unrelated; in fact, the two have very similar characteristics. Chinese posters are quietly sprouting on the basis of traditional Chinese New Year paintings. With the change of the times, in the late Qing Dynasty and the early Republic of China＇s enlightenment, the New Year＇s painting has undergone a functional and technical change. Then the government of the Republic of China used the modified New Year paintings as a propaganda tool, which has improved New Year paintings and made it possible for mass production. By then, the improvement of the New Year paintings contained the connotation of public welfare posters.