基于超效率DEA的电商企业效益评价

Evaluation of ecommerce enterprises' performance based on super efficiency DEA

随着网购人数的不断增加,电商企业之间的竞争不断加剧,如何帮助企业提获得足够的利润成为企业竞争的关键.所以需要对电商企业进行效率评价,获得综合发展效率比较高的电商企业,也为其他企业的运营提供借鉴;同时,企业效率评价方法多是定性分析,使用定量的DEA方法,并基于传统的DEA模型,提出有效改进传统DEA计算结果中有效决策单元间排序困难的超效率DEA方法.最后,选取了具有代表性的电商企业,同时对相关的评价指标进行了设置,分别采用两种模型作出了电商企业绩效评价,获得按综合效率进行的电商企业有效排序结果.

With the increasing number of internet consumers, the competition among ecommerce enterprises continues to increase, how to help enterprises to get enough profits becomes the key to success. Therefore, it＇ s necessary to evaluate the efficiency of ecommerce enterprise, to find the enterprises with high comprehensive efficiency, and provide reference for other ecommerce enterprises. Besides, for the most of methods of enterprises＇ efficiency evaluation were qualita- tive analysis, chose the quantitative DEA method and putting forward super efficiency evalua- tion that was based on traditional DEA and making effective improvement on traditional DEA. Chose 17 respective ecommerce enterprises and setting up the relative evaluation index as the data that was applied for the two models ＇ efficiency evaluation, obtaining an effective sort result about ecommerce enterprises that accord to comprehensive efficiency.