“不合理低价游”的成因及治理对策

The Research on the Cause and Governance Policies of Unr easonable Low-Price-Tourism

"不合理低价游"是我国旅游业发展的顽疾,其不仅影响旅游目的地形象,也损害广大旅游者的合法权益。它的形成原因是多方面的,既有信息不对称因素,也有企业竞争激烈、利益模式等因素。本研究针对我国当前"不合理低价游"现象,剖析了其形成原因,分析了当前采取的治理举措以及治理难点,并提出治理"不合理低价游"的政策建议。

Unreasonable low-price-tourism is the stubborn ill of tourism development, which not only effected tourism destination image and also damaged tourists＇ legitimate rights and interests. Its forming reason were multi-faceted, which included information asymmetric, enterprise competition, and interests model etc.. The article aimed at the phenomenon of unreasonable low-price-tourism, analyzed its forming reason, and governance measures and difficulties in current. Finally, some advices were discussed.