摘要
色彩不仅能给人以视觉上的冲击或享受,还能根据色彩的观感刺激产生相应的心理反应,同时也可以从人们对色彩的偏好看出相应的情绪和感情。以色彩的心理共性为基础,从人们对冷暖色调、强弱色系等的不同选择或者刺激反应,可以在某种程度上看出人们的喜怒哀乐。而利用色彩和心理的关系,可以帮助商家吸引顾客,可以帮助医生诊治病人,也帮助读者去体会和研究文学作品中人物的心理和性格。
Colors can not only give people a visual impact or enjoyment, stimulate the corresponding psychological reaction according to the perception of color, hut also from people's preference for color to see the corresponding emotions and feelings. Based on the color of the commonality of psychology, people can see the emotions from the cold and warm colors, such as the strength of the different color choices or stimulus response, to some extent. The use of color and psychological relationship can help businesses to attract customers, can help doctors diagnosis and treat patients and can help readers to understand and study the characters in literary works of the psychological and personality.
出处
《商丘职业技术学院学报》
2017年第1期66-68,共3页
JOURNAL OF SHANGQIU POLYTECHNIC