高职《市场营销实务》课程教学改革的探索

Exploration on Curriculum Teaching Reform of Marketing Practice in Higher Vocational Colleges

高职《市场营销实务》课程的教学根据高职教育的要求确定具体的教学目标，采用创新的教学方法和手段，激发学生的学习兴趣，培养学生的职业素质。

The teaching quality of ＂marketing practice＂ course in higher vocational colleges is according to the requirements of specific teaching objectives, using the innovative teaching methods and means,stimulating students~ interest in learning, cultivating students~ occupation quality.