旅游地文化变迁的影响机理研究:武夷山茶文化案例

A Study on the Influence Mechanism of Culture Changes at Tourism Destinations——A Case Study of Tea Culture of Wuyishan

本文选取武夷山茶文化为研究样本,借助质性访谈对旅游地文化变迁的影响因素进行探索性认知。结果表明:旅游地文化变迁的主要影响因素是文化因素、社会因素、市场因素和资本因素。本文根据影响因子的量化研究,把旅游地文化变迁的影响机理概括为:文化内驱力、社会推动力、市场调控力和资本外驱力合力驱动的结果。

Taking Wuyi tea culture as the object, this paper attempted to explore into, and acknowledge the influential factors of cuhural changes by with the data of qualitative interviews. It was found that the main influential factors of cuhural changes are culture, society, market, as well as capital at tourism destinations. According to the quantitative research of the factors, it summarized the influence mechanism of the cultural changes in tourism destinations as the result of Culture Interior Power, Social impetus, Market regulating force, and External driving force of Capital.