新生代农民工职业培训消费意愿的实证研究——基于亚阶层、职业期待与消费认知的角度

An Empirical Research of New Generation Peasant-worker's Consumer Willingness for Vocational Training:Study from Sub-class, Career Expectation and Consumption Cognition

基于新生代农民工自身内部因素的考量,本文从亚阶层、职业期待和消费认知三个角度研究其消费意愿。研究表明,优势阶层新生代农民工,包括自我认为具有一技之长者、实际年收入较高者、脑力劳动者的职业培训消费意愿更强;认为拥有提高收入机会者的培训消费意愿更强;时间成本是影响职业培训消费意愿的一个显著性因素。为此,公共部门需要培育新生代农民工职业培训的消费倾向;改进新生代农民工职业培训的"营销策略";细化职业培训政策工具的选择;利用互联网技术增加职业培训方式的多样性与灵活性。

Considering internal factors of new generation peasant-workers, consumer willingness is studied from sub-class, career expectation and consumption cognition, Studies show that the dominant class of new generation of peasant-workers, including those who think that they are skilled workers, the actual annual income is higher, and the mental workers be more willing to consume for training; the people who have the opportunity to raise income be more willing to consume for training; Time cost is a significant factor for the willingness of training. So the public sector needs to cultivate propensity to consume for new generation of peasant-workers, transform the ＂marketing strategy＂ for vocational training, choose vocational training policy tools, and use internet technology to increase the diversity and flexibility of vocational training.