我国网络舆论引导热点主题发现研究——基于共词分析与科学知识图谱

Hot Topics Study of Online Public Opinion Guiding in China——Based on Co-words Analysis and Knowledge Mapping

【目的/意义】针对我国网络舆论引导研究进行可视化分析,能够揭示这一研究领域的前沿热点及演进趋势,为进一步发展该领域的学术研究提供理论支持,为提升我国网络舆论引导工作水平找到着力点。【方法/过程】将中国学术文献网络出版总库(CNKI)中以"网络舆论引导"为主题的文献作为数据来源,使用文献题录工具SATI进行数据预处理,基于共词矩阵联合可视化技术,对高频词共现矩阵进行网络关系研究和聚类分析。【结果/结论】最终得出我国网络舆论引导研究领域的热点主要集中于:网络舆论引导主体、客体、内容、媒介及引导机制研究5方面。

[Purpose/significance]To do the visualization analysis of online public opinion guiding in China, we can reveal the hotspots and evolution trend of this research field. Thereby, providing theoretical support to develop academic study of this field, and finding the important point to enhance working level of online public opinion guiding. [Method/process]This research uses literature which theme is online public opinion guiding on CNKI as data source. Using bibliography tool SATI to do the data preprocessing. To do the network relationship analysis and cluster analysis of high-frequency words based on co-words matrix and visualization technology. [ Result/conclusion ] Finally, drawing a conclusion that the hotspots of online public opinion guiding in China mainly focus on 5 aspects： the main body of online public opinion guiding, the object of on- line public opinion guiding, the content of online public opinion guiding, the media online public opinion guiding and the guiding mechanism of online public opinion guiding.