摘要
在电子刊物与电子阅读器外加网络书店平台的盛行之下,线下的实体书店在应对时代发展的趋势上则略显被动。实体书店作为社会有机构建中将文化内涵实现经济价值化的文化性商业空间,其文化与商业价值属性不可被替代。文章通过研究时代背景下涌现出优秀书店案例的共性特点,挖掘其核心商业模式转型的趋势与方向。以此作为重塑实体书店在互联网时代的空间形象的指导方向,从而重构一个具有时代性的多维体验文化交流活动场所,提出符合书店时代转趋势下的空间升级建议,让读者重新回归到温馨的书店环境中来,为日后书店的空间建设与设计提供参考。
In the circumstance of the prosperity of e-joumals, e-readers and online bookstores, offline real bookstores seem to respond passively regarding to the time development tendency nowadays. As a main commercial body of transferring essence of culture into economic values in our society, real bookstores cannot be left behind in terms of its nature of culture and commercial values. By investigating the common characteristics of several successful offline bookstores under different time backgrounds and digging the trend and direction of its core commercial mode transformation, it offers guidance to us to reshape the spatial image of real bookstores in the Internet age. Therefore, we can build a timely activity place that supplies multidimensional experience in cultural communication, give suggestions of upgrading space that meet the transformation of bookstores, allow readers back to a confortable environment of real bookstores, as well as provide crucial references to the upcoming space design and construction.
作者
常笛
杨茂川
CHANG Di YANG Mao-chuan(School of Design, Jiangnan University, Wuxi 214062, China)
