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经销商权力的运用对制造商机会主义行为的影响研究

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摘要 本文选取以经销商为主导的营销渠道为背景,选取广东省阳江市刀剪行业为研究对象,关注营销渠道经销商权力的运用与制造商机会主义行为的关系问题,研究经销商的权力运用对制造商机会主义行为的影响,并选取关系规范和专用资产作为"渠道权力-机会主义"这一组关系的调节变量,研究这两个变量对经销商渠道权力的运用与制造商机会主义行为的关系的影响。
作者 王祯
机构地区 清远市技师学院
出处 《企业改革与管理》 2017年第7期19-20,共2页 Enterprise Reform and Management
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