期望与认知的错位:台湾青年世代的“大陆印象”研究——基于对台湾四所高校1030名大学生的问卷调查

Dislocation of Expectation and Cognition: A Research on the “Mainland Impression”of Taiwan Youth Generation——Based on the Questionnaire Survey of 1030 University Students from Four Universities of Taiwan

长期以来,台湾民众的大陆印象多被解读为负面的刻板印象,而一项针对岛内四所高校大学生的问卷调查却显示,台湾青年世代对赴大陆就业创业具有较高期望,这种悖论关系正是本文的研究起点。通过对"大陆印象"的概念厘定和指标测量,可以说明当前台湾大学生的大陆印象是一个包含着经济、政治和社会三维结构的复杂图景,它们之间的组合关系和比例程度在很大程度上决定了这一群体的两岸关照和行动导向。基于其非理性成分的若干肇因和消极后果,文章重点从信息供给角度提出了看待和纠正台湾青年世代大陆印象的态度与主张。

The impression of the people of Taiwan on the mainland has been interpreted as a negative stereotype over a long period of time, but a questionnaire survey of four colleges in Taiwan has revealed that Taiwan youth generation has high expec- tations for employment in the mainland. The paradoxical relationship serves exactly as the starting point for our research. Through the definition and index measurement of the ＂mainland impression＂, we can explain that the current college students＇ ＂mainland impression＂ is, in fact, a complex three-dimensional structure which contains economic, political and social ele- ments, and the combination and proportion between them determine to a large extent this group＇s views on mainland and their action orientation. Therefore, based on some irrational reasons and negative consequences, this paper proposes the attitude and point of views used to treat and correct the youth generation＇s ＂mainland impression＂ from the angle of information supply.