运营商数字化转型战略研究

Research of Telco Digital Transformation Strategy

在数据科技(Data Technology,DT)时代,消费互联网正向产业互联网发展,运营商须捕捉产业机遇,推进数字化转型。文章分享运营商数字化转型战略的研究观点,介绍互联网企业对运营商的传统运营模式带来的颠覆性影响,以及移动互联网、云计算、物联网、大数据、人工智能等新技术带来的新的发展机遇。当前领先运营商已经处于流量红利阶段,发达市场的宽带流量已进入价值险区,文章研究运营商如何找到自己的定位,并提出构筑差异化的视频内容作为运营商核心业务的护城河,构建智能中台作为数字化转型战略的战略控制点,发展产业互联网时代数字业务创造新型收入模式。

During the time of Data Technology, we are under the evolution from Consumer Internet to Industrial Internet, and Telecom operators need to grasp the opportunity to perform digital transformation. This article shares the point-of-views of the strategy of Telecom operators about digital transformation, and introduces the disruptive impacts from internet companies to Telco＇s core business. Meanwhile, new technologies like Mobile Internet, Cloud Computing, Internet of Things, Big Data, Artificial Intelligence and so on, are also as new engine to grow new business. The leading Telecom operators have already benefited from traffic dividend and the advanced market have entered into the critical value area of Mobile and Fix Broadband. This article researches how the Telecom operators to find their proper position, and to build differentiated video content to protect the value of traffic. At the same time, it is also emerging for Telecom operators to develop Intelligent Platform as strategic control point, and achieve new income growth pattern.