“互联网+”环境下体育产业新业态现状与特征分析

Analysis on the Present Situation and Characteristic of the New Sports Industrial Form under "Internet +" Environment

近年来随着信息技术的快速发展,"互联网+体育"已经成为体育产业发展的新形态。在"互联网+"这一时代背景下,体育产业的可持续发展,成为体育界最关心的问题。本文章笔者详细介绍了"互联网+体育"的内涵和分类,调查整合了这一新业态的发展现状,并分析了该新业态的业态特征。努力为"互联网+体育"的发展研究提供坚实的理论基础。

With the development of information technology, ＂internet ＋ sports＂ has become a new form of sports industry development in recent years. Under the background of ＂ Internet ＋ ＂, the sustainable development of sports industry become the hotpot in sport. In this article the author introduces the connotation and classification of ＂internet ＋ sports＂, investigates and integrates the current development situation of this new industrial form, and analyzes the features of the new form, aims to provide a solid theoretical basis for the development research on ＂internet ＋ sports＂.