全球化视野下中国篮球产业呈现的特征及发展策略研究

Research on the Characteristics and Development Strategy of Chinese Basketball Industry in the Perspective of Globalization

随着全球体育产业的发展以及我国对体育产业的扶持,必将促进我国篮球产业的发展。篮球产业不仅包括篮球培训市场和篮球健身娱乐市场等主体产业而且还包括篮球用品市场和篮球彩票市场等相关产业。一般来说,篮球产业具有正外部性、高弹性和带动性等特点,同时,全球政治经济环境、我国人口压力及经济环境、篮球管理中心和各俱乐部的管理因素是影响中国篮球产业发展的主要因素。此外,本研究基于全球化视野下围绕转变观念和完善篮球产业的法律法规、健全篮球产业的经营机制以及注重吸纳美国体育产业的发展经验并重视篮球产业的营销三个方面来对我国篮球产业的发展进行出谋划策。

With the development of global sports industry and the support to the sports industry in our country,the development of basketball industry in our country will definitely be promoted. Basketball industry not only includes basketball training market,basketball fitness and entertainment market and other major industries,but also includes basketball goods market,basketball lottery market and other related industries. Generally speaking,the basketball industry has positive externality,high elasticity and driving characteristics,at the same time,the management of global political and economic environment,China＇s population pressure and economic environment,as well as the management of basketball administrative centers and clubs are the main factors affecting the development of basketball industry China. In addition,this research offers advices and suggestions for basketball industry development of our country based on three aspects of development experiences from the perspective of globalization—— the transformation of concepts and improving the of basketball industry laws and regulations;improving the management mechanism of basketball industry and paying attention to absorb the United States sports industry experiences; attaching the importance of basketball industry marketing.