“城市营销”视角下体育赛事与城市发展研究

Research on Sport Events and Urban Development from the View of City Marketing

本文从"城市营销"的角度,探讨城市如何吸引赛事,如何选择与城市相匹配的体育赛事,如何借助体育赛事进行"城市营销",推动城市发展;提出利用体育赛事进行"城市营销"的战略选择、营销策略,以举办体育赛事为契机,打造独具特色的城市形象,促进了城市经济社会的全面发展。

This article,from the view of city marketing,explores how to attract and select sport events that match the city,how to market the city with sport events to promote city development. It proposes the ＂city marketing＂strategy choice and marketing strategy by utilizing sport events,puts forward that organizing sports events as an opportunity to create a unique urban image,as well as to promote the all round development of city economic and society.