市场营销类课程教学方法及其效果分析

The Analysis on Teaching Methods and its Effects of Marketing Courses

目前营销类课程的教学方法主要有填鸭式理论教学、案例教学、情景模拟教学、开放式课堂教学。本文结合市场营销类课程应用性强的特点,从教学方法认知、课堂参与度、课程满意度和获取能力指标四个维度对教学效果现状和影响因素进行分析。通过问卷调查了解学生对营销类课程教学互动的运行状况的认知、学生课堂效果和参与度的现状,通过对企业人员的访谈,了解目前企业对营销人才的能力要求,筛选出符合企业需求的营销人才所应具备的能力指标,进而研究营销类课程的教学方法应用及师生互动中出现的问题,为教学改革提出相应的建设性对策。

At present,the teaching methods of marketing courses mainly include spoon-feeding theory teaching,case teaching,situational simulation teaching and open class teaching.Based on the characteristics of the strong application of marketing courses,this paper analyzes the present situation and influencing factors of teaching effect from the four dimensions of teaching method cognition,classroom participation,curriculum satisfaction and acquisition ability index.This paper uses the questionnaire survey to understand the students＇ cognition about the status of the interactive teaching of marketing courses,the classroom effect and the participation,understands the current requirements of the enterprise＇s marketing talent by the interviews with the enterprises staff,and selects the ability index that marketing talents owns to meet the demand of enterprise,then studies the application of the marketing courses teaching method and the problems arising from the interaction between teachers and students,to put forward corresponding constructive countermeasures for teaching reform.